{"id":3496,"date":"2025-12-16T14:38:51","date_gmt":"2025-12-16T14:38:51","guid":{"rendered":"https:\/\/www.galyco.com\/?p=3341"},"modified":"2026-01-13T15:14:22","modified_gmt":"2026-01-13T15:14:22","slug":"logistica-de-les-botigues-online","status":"publish","type":"post","link":"https:\/\/esffera.com\/blog\/it\/logistica-de-les-botigues-online\/","title":{"rendered":"Per qu\u00e8 \u00e9s necessari tenir cura de la log\u00edstica de les botigues en l\u00ednia?"},"content":{"rendered":"

L’estudi de comer\u00e7 electr\u00f2nic anu<\/a><\/em>al 2019 ha mostrat de nou que les dades del sector del comer\u00e7 electr\u00f2nic continuen augmentant, amb un augment significatiu del nombre de compres que les persones directament a trav\u00e9s del m\u00f2bil. Aix\u00f2 no seria possible si la log\u00edstica de les botigues en l\u00ed<\/em><\/strong>nia no havia millorat significativament en els \u00faltims anys.<\/p>\n

La log\u00edstica, un requisit indispensable d’un eCommerce<\/em><\/h2>\n

Moltes compres digitals s\u00f3n les compres d’impuls, el que fa que el consumidor vulgui obtenir el producte a les seves mans el m\u00e9s aviat possibl<\/strong>e. Hi ha nombrosos estudis que revelen que la log\u00edstica s’ha convertit en fonamental a l’hora de fer que un client tri\u00ef una botiga i no una altra per realitzar les seves compres.<\/p>\n

El que el consumidor actual est\u00e0 buscant \u00e9s rebre el pro<\/strong>ducte a casa en un temps molt curt, que les despeses d’e<\/strong>nviament siguin baixes (o fins i tot zero) i que, si has de fer una devoluci\u00f3,<\/strong> pots fer-ho de forma r\u00e0pida i sense complicacions.<\/p>\n

Com es pot imaginar, res d’aix\u00f2 \u00e9s possible sense un bon servei log\u00edstic. \u00c9s per aix\u00f2 que tenir un par<\/em>tner log\u00edstic de qualitat \u00e9s fonamental per a qualsevol botiga <\/em>en l\u00ednia que vulgui triomfar.<\/p>\n

Si mireu els comentaris dels clients de diferents botigues en l\u00edn<\/em>ia, veureu que molts comentaris estan relacionats amb el lliuramen<\/strong>t. Si un consumidor ha tingut una mala experi\u00e8ncia amb el lliurament del producte, segurament no comprar\u00e0 en aquesta botiga de nou, no importa el molt que li agrada els seus productes o els seus preus.<\/p>\n

Caracter\u00edstiques de la bona botiga en l\u00ednia log\u00edstica<\/em><\/h2>\n

Ja sabem que les empreses log\u00edstiques<\/strong> s\u00f3n fonamentals per a botigues en l\u00ednia<\/em>. Per\u00f2 no val la pena, \u00e9s necessari que el servei contractat estigui especialitzat en eCommerce i <\/em><\/strong>compleixi una s\u00e8rie de requisits.<\/p>\n

Oferta diferents tipus d’enviaments<\/h3>\n

No totes les botigues amb pres\u00e8ncia digital s\u00f3n les mateixes o venen els mateixos productes, per la qual cosa necessiten serveis especialitzats. Depenent del seu producte, una botiga pot necessitar la seva empresa de log\u00edstica per oferir-li enviaments est\u00e0ndard o per a productes voluminosos, fr\u00e0gils, o fins i tot peribles<\/strong>.<\/p>\n

Preus ajustats al servei<\/h3>\n

Mentre que els enviaments normals solen ser m\u00e9s barats, els que tenen alguna especialitat tenen un preu m\u00e9s alt. No obstant aix\u00f2, les tarifes que s’apliquen avui en dia s\u00f3n bastant compet<\/strong>itives, permetent oferir al client final un preu que consideri just per a despeses d’enviament.<\/p>\n

Amplis espais de repartiment<\/h3>\n

Com m\u00e9s \u00e0mplia sigui la zona on treballa l’operador log\u00edstic, m\u00e9s una botiga en l\u00ednia pot obtenir els seus productes<\/em>.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

En el cas de la distribuci\u00f3 nacional, \u00e9s imprescindible disposar d’una empresa que ofereixi servei de lliurament en territoris que no formen part de la pen\u00ednsula: <\/strong>Illes Balears, Can\u00e0ri<\/a>es, Ceuta i Melilla.<\/p>\n

Els terminis de lliurament m\u00e9s curts possibles<\/h3>\n

Vost\u00e8 pot haver notat que el lliurament del producte tan aviat com sigui possible s’est\u00e0 convertint en un element diferenciador que moltes empreses estan comen\u00e7ant a utilitzar. Les grans empreses ja estan provant el lliurament del mate<\/strong>ix dia a les ciutats m\u00e9s grans.<\/p>\n

\u00c9s cert que les petites botigues en l\u00ednia te<\/em>nen molt dif\u00edcil de competir amb aix\u00f2, per\u00f2 han de tractar d’escur\u00e7ar el temps de lliurament tant com sigui possibl<\/strong>e. Per fer-ho, han de disposar de l’ajuda d’una empresa log\u00edstica que sigui capa\u00e7 de realitzar lliuraments dom\u00e8stics en un termini de 72 hores.<\/p>\n

Oferir servei de log\u00edstica inversa<\/h3>\n

Qualsevol botiga en l\u00ed<\/em>nia que estigui cercant un servei log\u00edstic ha de tenir en compte si els operadors ofereixen una log\u00edstica inversa, ja que tenir-lo \u00e9s imprescindible per donar un bon servei al consumidor.<\/p>\n

\u00c9s una log\u00edstica inversa que permet fer un retorn r\u00e0pid i sens<\/strong>e complicacions quan rebeu un paquet a casa i, sota cap circumst\u00e0ncia, decidiu que no voleu.<\/p>\n

Log\u00edstica i atenci\u00f3 al client<\/h2>\n

Sens dubte, avui en dia cap botiga online<\/em> pot aconseguir l’\u00e8xit si no t\u00e9 al seu costat un bon soci que cuida les tasques log\u00edstiques.<\/p>\n

A m\u00e9s, la qualitat del servei log\u00edstic dependr\u00e0 tamb\u00e9 de la qualitat del servei al client que pugui donar el comer\u00e7 electr\u00f2nic<\/em>. Nom\u00e9s si hi ha un bon sistema de seguiment, la botiga pot notificar al consumidor en el temps en cas de qualsevol tipus d’incident amb el lliurament, i fins i tot donar informaci\u00f3 sobre on \u00e9s la seva comanda en tot moment.<\/p>\n

Els ecom<\/em>merces i els operador<\/strong>s log\u00edstics han de treballar junts per obtenir els productes al destinatari al m\u00e9s aviat possible, per fer-ho en perfectes condicions i que, en cas necessari, la devoluci\u00f3 es pot gestionar f\u00e0cilment. I tot aix\u00f2 sense perdre de vista el preu, que ha de ser el m\u00e9s ajustat possible perqu\u00e8 les despeses d’enviament no suposin un obstacle per a la compra.<\/p>\n

T’imagines que la log\u00edstica per a les botigues en<\/em> l\u00ednia era tan important? Si tens el teu propi negoci i vols aconseguir l’\u00e8xit, a Galyco <\/strong><\/a>estem a la teva disposici\u00f3. Som el partn<\/em>er log\u00edstic que busquem. Parlar?<\/p>\n","protected":false},"excerpt":{"rendered":"

L’estudi de comer\u00e7 electr\u00f2nic anual 2019 ha mostrat de nou que les dades del sector del comer\u00e7 electr\u00f2nic continuen augmentant, amb un augment significatiu del nombre de compres que les persones directament\u2026<\/p>\n","protected":false},"author":1,"featured_media":3399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria-it"],"yoast_head":"\nPer qu\u00e8 \u00e9s necessari tenir cura de la log\u00edstica de les botigues en l\u00ednia? - Esffera Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esffera.com\/blog\/it\/logistica-de-les-botigues-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per qu\u00e8 \u00e9s necessari tenir cura de la log\u00edstica de les botigues en l\u00ednia? 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